One wrist. One crowd. One channel.

The live audience channel. A new way to reach an audience at the only moment every other channel goes dark.

01 · The gap

At the peak moment, every channel goes dark.

The phone goes in the pocket. The network saturates. The audience is in the moment. Nobody can reach them there.

+567%+121%

Phone-free events listed in one year, and attendance. Eventbrite, 2024 to 2025.

Channels that work with the phone in the pocket.

02 · The idea

The live audience channel: a channel on purpose with the show.

Always on

No app, no login, no battery decision. It comes with the ticket.

In sync

Light and vibration follow the show to the frame.

Two-way

Every wrist is a sensor. The crowd answers back.

Social channels talk about the show. This one talks through it.

03 · How it works

A band that plays with the show.

No app. No login. No network needed. The band comes with the ticket, follows the show to the frame, and sends back what the crowd does.

Always on In sync Two-way

01The wristband

26 LEDs, haptics, motion, positioning, NFC. Rechargeable, reusable, 24 hours on one charge.

02The platform

Runs from the DMX lighting console and from MIDI, like any other fixture. Zone by zone, seat by seat, or one wrist at a time.

03The data layer

Density, flows, dwell time, sponsor visits. The morning after, the production knows what the crowd did.

04 · Why it works

The crowd wears it because it is fun.

For the audience

Part of the show, not a spectator of it. One wrist for ticket, wallet and meeting point. Safety built in. A band that goes home and replays the night.

The production deploys it because it pays.

For the production

A new show tool, a live operations console, new revenue lines, and a channel that stays open between two editions.

A screen isolates. A wrist connects.

05 · The money

Sponsors stop paying for a banner. They pay for a visit.

€6 to €10

per delivered visit to a partner zone

against €25 to €75 for a qualified contact through paid media

98%

of attendees say a live brand experience made them more inclined to purchase

EventTrack

€3 to €10

a year, the value of one consented contact the channel creates

Guided, measured, contractual. Every 10,000 bands deliver 5,000 to 10,000 partner visits, written into the sponsor contract.

06 · The journey

Seven touchpoints. One band.

Gate

Activation

Guided trails

Sponsor gaming

The show

Live operations

Home

What it does

Equipped and lit in the queue

Personalised identity, chosen show level

The band leads the way

Tap to play with brands

Light and haptics on every cue

Density, queues, safety on one console

Replays the show at home

What you gain

Arrivals spread before the peak

New margin, booked on the night

Footfall you can commit to

Participation bought, audience owned

Programming set on measured energy

Queues fixed within the hour

A direct line at renewal

A channel you cannot measure is a poster.

07 · Where it plays

Three places where the crowd is the show.

Same platform. Three business models. New revenue for the organiser, operating gains on top.

Live music

€0.9m to €2.9m

New revenue per edition, for a 220,000-entry festival.

Theme parks

€5.6m to €15m

A year, for a 2.5 million-visitor park.

Sport

€1.5m to €4.9m

Per edition, for a 400,000-entry grand prix weekend.

08 · The partnership

One partner per segment. It starts with a pilot.

Step 1

A scored pilot

One site, one day, one sponsor. Objectives agreed before, results published after. No exclusivity.

Step 2

A framework agreement

On your events, once the scorecard is met.

Step 3

A strategic partnership

On the segment, when two seasons have proved it.

You bring the events, the audience and the sponsors. We bring the device, the platform and the data.

09 · Next step

Come and feel it on your wrist.

A demonstration kit, a thirty-minute call, and one date in your calendar for a pilot.

When the phone goes in the pocket, the show starts. Let us be the channel that goes with it.

Jonathan Halleux, founder and CEO

jonathan.halleux@vibz.show · +32 475 72 24 41 · vibz.show